Empower Sales + Marketing Superstars with Marketing Automation & Sales Intelligence Services
Marketing Automation & Sales Intelligence Services Drive SMB Growth
Marketing automation software is revolutionizing sales and marketing strategies of small and midsize businesses. SMB companies are uncovering that limited resources are no longer a debilitating factor and are multiplying their efforts by executing complex multi-channel campaigns with a fraction of the staff typically required for such jobs.
New Sales intelligence systems are making it easier to target, procure and segment relevant prospect lists. These systems are empowering salespeople by providing real time information and accurate lead profiles; which creates opportunities to approach new clients with confidence. The data and information encapsulated in these robust and dynamic programs have become easily accessible and are an indispensable source of leads and prospects for the modern sales professional.
Combined the above sales enablement areas are the greatest form of empowerment that salespeople have been afforded in the last decade.
Uniquely Designed for the SMB Marketing/Sales Hybrid Superstar
Small and medium-sized businesses (SMB) often find it challenging to keep up with the pace of an ever-changing digital marketing landscape. SMB clients will find that marketing automation system can help them focus their sales and marketing efforts, which improves overall efficiency, output and results.
Sales Intelligence and Marketing Automation Software used in tandem are the new armor for successful Small + Midsize Business leaders that wish to convert and grow new clients in a repeatable and measurable process.
Marketing automation tools afford small businesses the ability to reach niche markets with accuracy and ease. The average small to medium-sized business is operating in a niche, providing services that are unique and specialized. Leveraging sales intelligence services such as Datanyze combined with Marketing/Sales automation services like 366 Degrees, your SMB can target the needs and preferences of your clientele, and easily continue to nurture leads and prospects not quite ready to engage. Instead of sending blanketed messages that aren’t applicable to your entire prospect base, automation services like 366 allow for personalized messaging to select groups or individuals based on behavioral queues, content interactions and/or calendar driven events.
Marketing automation software provides sales teams with the necessary visibility of interactions and engagements which build relevant prospect/lead profiles. Automating certain aspects of engagement and collecting information in aggregate from previous purchases, emails, and preferences, and mobile interactions makes cultivating sales opportunities less demanding for sales and marketing professionals . Sales intelligence systems and automated marketing platforms, such as 366 Degrees maximize customer value and help determine opportunities for up-sells and cross-sells by monitoring previous purchase behavior and post-purchase interactions.
Marketing automation software supports sales teams by shortening the sales cycle and closing leads faster. Sales can cultivate and nurture new leads, close quicker and win larger deals. In a closely monitored marketing system, a lead that is exhibiting strong buying signals can be transitioned to the sales team for direct contact. Marketing automation platforms, like 366 Degrees give marketing teams or SMB owners the ability to move with precision to nurture leads and draw them into the sales funnel when they are most prime for conversion.
Sales Intelligence and Marketing Automation services should operate in concert to empower sales/marketing and achieve more success. Provide SMB Sales + Marketing Superstars modern tools to Win more business!