Growing Small Business with Geo-Location + Marketing Automation
Is your business on the map? In a world where a local online presence is more important than ever before, geo-location can actually make or break your business. Even though marketing has become heavily focused on a digital format over the last several years, local marketing with a geo-location is a critical key to your company’s success.
The reality is that a geographical location opens many doors to customers discovering your brand. Global digital marketing is intensely competitive, but using a geo-location for content marketing, social marketing, and even video marketing can give your business a boost.
Why is a Geo-location so Effective for Digital Marketing?
It comes as no surprise that a face-to-fact interaction is the best way to close a sale. Sitting with a prospect to describe the benefits of your business is much more personable than an e-mail marketing or reaching out with a direct mailer. People do business with companies they like and trust, and it’s much easier to establish a relationship with a prospect when you’re located just around the corner.
Not only is a geo-location effective for digital marketing techniques such as content marketing and social selling, it can also be immensely powerful for video marketing. Video marketing has taken the digital marketing realm by storm, and there’s no denying its importance for local businesses. Explainer videos can help customers better understand your products and services, or you can even produce a welcome video to introduce yourself to potential customers—the possibilities are endless.
The Power of Geo-location in Social Marketing
Keep in mind that the benefits of marketing with a geo-location go beyond Google’s search engine. Social marketing and social selling also benefit from your geo-location, and it’s a relatively easy way to connect with new customers and grow your brand.
For example, a local eatery can tap into the local community by using Facebook ads within a geographical area. When you understand your top prospects and their needs, you can develop a very specific and targeted ad and content marketing strategy to promote posts, gain traction, and even send traffic to your website.
How Marketing Automation Enhances Geo-Location
Even though marketing with a geo-location can be incredibly effective for lead generation, SMBs still have one underlying problem—qualifying leads and identifying the best prospects. When you use an innovative Marketing Automation and Sales Enablement platforms such as 366 Degrees, you’ll become much more efficient at taking the guesswork out of your marketing and selling process.
This is accomplished by getting your sales and marketing teams on the same page while moving prospects through the sales funnel. As your brand gains more visibility and traction from local online marketing, you’ll naturally attract more leads. With the right approach to selling and effective CRM software, you can turn more leads into sales and boost the profits of your business.
Why Choose 366 Degrees to Help with Local Marketing?
366 Degrees can help streamline the marketing and sales process on both global and local levels. It seamlessly integrates with platforms such as Nimble, Salesforce, Datanyze and Vidyard to help maximize your brand’s visibility. Whether you need to fine tune your marketing strategy or reach an entirely new level of prospects, 366 Degrees can help you pave the path.
To learn more about how 366 Degrees can enhance local marketing, contact us today by calling 877-377-7274.