IZENDA uses 366 Degrees Marketing Automation for Salesforce.com- A Success Story
BUSINESS INTELLIGENCE + MARKETING INSIGHTS
THE LEADER FOR EMBEDDED SELF SERVICE BUSINESS INTELLIGENCE SOFTWARE
The business objective was to leverage Izenda’s investment in Salesforce.com (CRM) and quickly take advantage of Marketing
Automation Services to improve top of the funnel outreach programs, mid funnel lead nurture stages, and automate re-engagement
CRM AUDIENCE & SEGMENTATION
Izenda’s marketing team required seamless access to leads, contacts and campaign information residing in Salesforce.com, to
quickly act on lead and contact status changes in order to drive a more automated approach to campaign execution and delivery.
366 Degrees allows the marketing team to easily select CRM audiences, and segment leads matching sales stage change criteria to trigger
next campaign events from 366 Degrees.
EMAIL MARKETING MANAGEMENT
Izenda utilizes 366 Degrees email marketing for sales and brand outreach campaigns associated with salesforce.com lead and
contact records. 366 Degrees provides reputation management and handles all subscription opt-in & opt-out functions,
directly syncing with CRM records for compliance.
REAL TIME INTERACTIONS + ENGAGEMENT
Aligning Marketing and Sales have become the priority for Customer focused organizations. The Izenda executive team desired a Marketing
Automation Platform that would provide transparency with CRM data to both sales and marketing teams. Sales and marketing now
share real-time engagement visibility across prospect, lead and customer journeys courtesy of the 366 Degrees platform.
366 Degrees achieves transparency through several tightly connected Salesforce.com components. Marketers creating campaigns in
366 Degrees share cross- channel campaigns including; social, email, landing pages and video assets with sales teams, via Chatter or
Salesforce1 mobile. Campaign interactions and engagement activity flow directly to lead or contact records in the CRM.
SIMPLE EXECUTION BETTER RESULTS
Connecting 366 Degrees to Salesforce.com provides Izenda with the flexibility to easily tie marketing automation and email marketing
directly to lead, contact and campaign data residing in the CRM. Marketing and sales visibility associated with lead, nurture and re-engagement
campaigns have resulted in an increase of new business!
Over one million business users and technologists use Izenda’s agile business intelligence tools to make better business
decisions every day. Izenda defines software as the experiences we create for our customers and not just the features in our products.
Izenda’s SaaS-based solution is available for Web or native applications and allows users to analyze data in real-time, through custom
dashboards and reporting tools, with interactive visualizations.
Designed for Business, SaaS providers and Application developers to white label and embed Business Intelligence to speed time-to –
market and deliver world class analytics to any vertical Market.
ABOUT 366 DEGREES
BUILT FOR YOUR SUCCESS
Customer engagement is not a tagline. It is the lifeblood and true measurement of business success. Our services act as a conduit to build
stronger relationships between both our customers and the clients they serve.
Marketing Automation. Sales Enablement. Brand Amplification. Success.